Open AccessSTRATEGI PT. ADIKARYA DISTRIBOGA DALAM MENINGKATKAN VOLUME PENJUALAN
Author(s) -
Farida Yanti Br. Simbolon,
Paulus A. Pangemanan,
Yolanda Pinky Ivanna Rori
Publication year - 2017
Publication title -
agri-sosioekonomi
Language(s) - English
Resource type - Journals
eISSN - 2685-063X
pISSN - 1907-4298
DOI - 10.35791/agrsosek.13.1a.2017.15628
Subject(s) - swot analysis , business , marketing , factory (object oriented programming) , quadrant (abdomen) , order (exchange) , operations management , business administration , computer science , engineering , finance , programming language , medicine , pathology
The purpose of this research was to analyze the alternative strategy to increase the volume of sales in Adikarya Distriboga Ltd Inc. The research was in September until October 2016. The primer data and secondary data were used in this research. Primer data was obtained in interview and questionnaire to four official employees. The analyzing tools of the research were Matrix Internal Factor Evaluation (IFE), Matrix External Factor Evaluation (EFE), Matrix Internal-External (IE) and analyzing SWOT (strengths, weakness, opportunities, threats). The result of this research showed that strategy of Adikarya Distriboga Ltd was in quadrant I. It was aggressive strategy (to expand marketing segment). Strategy of expanding market share can be done by opening new branches, increasing cooperation with the factory in order to always be available stock of wheat to meet demand, improve collaboration with customers, improve service good and friendly to customers and loyal to customers.