The Concept of Individual Style and Uniqueness of Author’s Approach to the Narration of V. Moers

The article considers the problem of using the language in connection with a linguistic identity. The anthropocentric nature of many modern research works is aimed at studying an author’s individual style in fiction, where it is the author who decides on the features of phrases, syntactic construction of the utterance, successful language expression. The author seeks to produce the maximum pragmatic effect on the reader and, thus, accurately convey his thoughts to the reader. The article touches on the matter of «individual style», as well as the possibility of definition and interpretation of this term. In this regard, the uniqueness of the author’s method of linguistic expression, that is, his «individual style» carries individual substantial, stylistic, linguistic, and extralinguistic characteristics manifested in the works of this or that author. The article pays special attention to the problem of studying Walter Moers’ individual style. He is one of the most popular authors of modern German literature known for his satirical comics, as well as for the Zamonian cycle of fantasy novels. The article attempts to highlight and describe some of the techniques typical for the the author’s individual style. They are reflected not only in the linguistic identity, but also in the application of visual effects.