DEVELOPMENT OF PROFESSIONAL COMPETENCE OF TRADE EMPLOYEES IN THE CONTEXT OF ENSURING THE QUALITY OF WORKING LIFE

. In modern conditions of economic development of Ukraine, the professional competence of employees has a significant impact on personal performance, efficiency of the enterprise and the competitiveness of the industry. The development of specific areas of professional competence, taking into account its features in the trade sector will help ensure the quality of working life of workers in modern conditions.Goal is to theoretically substantiate and develop practical recommendations for the development of professional competence of trade workers in the context of ensuring the quality of working life.Methods. The article uses a monographic method, analysis, method of generalization of scientific approaches.Results. The article provides a theoretical analysis of scientific thought on the interpretation of the concepts of "quality of working life", "professional competence". The peculiarities of trade activity and their influence on the formation of professional competence are revealed. Sectoral factors influencing the formation of professional competence of trade workers are identified. Directions for the development of professional competence of trade workers have been developed through the formation of a new type of employee, which is characterized by leadership, creativity in solving atypical tasks, creativity in personal development and crisis and conflict resolution skills. Conclusions. The study allows to generalize scientific approaches to the concept of professional competence of trade workers and suggest directions for its development, which will increase productivity and competitiveness of enterprises, ensuring the quality of working life.