Open AccessORGANIZATIONAL ASPECTS OF IMPLEMENTATION OF CRM-SYSTEMS IN THE ACTIVITY OF THE ENTERPRISE
Author(s) -
Олександра Марцінковська,
Oleh Lehkyi
Publication year - 2018
Publication title -
regìonalʹnì aspekti rozvitku produktivnih sil ukraïni
Language(s) - English
Resource type - Journals
eISSN - 2707-8744
pISSN - 2522-185X
DOI - 10.35774/rarrpsu2018.23.081
Subject(s) - process management , agile software development , customer relationship management , context (archaeology) , knowledge management , business , process (computing) , information system , computer science , engineering , marketing , paleontology , software engineering , electrical engineering , biology , operating system
The article covers the main features of CRM–systems as well as the functionality of common platforms in the main scopes – sales management, marketing, communications with related inner departments; the feasibility of applying CRM–systems alongside with the usage of the project management approach in the context of the Kanban-processes and the methodology "AGILE" has been proved; the stages of implementation of CRM–systems at the enterprise from the position of personnel management and use of digital sources of information for making management decisions are outlined; the main advantages of using CRM–systems for business processes in general, as well as for marketing and organization of the work process in particular, are outlined.