Open AccessINNOVATIVE TECHNOLOGIES OF BRAND MANAGEMENT IN EDUCATION
Author(s) -
Nataliia Bakulina
Publication year - 2017
Publication title -
regìonalʹnì aspekti rozvitku produktivnih sil ukraïni
Language(s) - English
Resource type - Journals
eISSN - 2707-8744
pISSN - 2522-185X
DOI - 10.35774/rarrpsu2017.22.103
Subject(s) - institution , marketing , business , brand image , brand management , marketing management , emerging technologies , knowledge management , computer science , sociology , social science , artificial intelligence
The article reveals the peculiarities of the formation of the image of a modern educational institution, in particular, its definitions and components, the essence of formation and monitoring, and the necessity of the introduction of image management in the marketing system of the modern university are presented. Perspectives of application of innovative technologies in formation of the brand of the employer, construction of an effective marketing strategy and behavior in the labor market are considered.