SCALING AND EFFECTS OF SOCIO-CULTURAL GLOBALIZATION

In today’s context, accelerating the pace of change in the global business environment, standard planning methods, management, and asset allocation methods have become obsolete. The paper analyses transformational impact of globalisation on social and cultural spheres of human life. It is noted that at the present stage of world economy development, mankind enters the era of a new economic paradigm – the knowledge economy, which transforms not only the business landscape in general, but also changes the classical perception of national culture and society.The social and cultural factors are important for effective positioning of thenational economies in the global arena, which provides ongoing evaluation andimprovement, ensuring the effective use of both.