Open AccessFORMATION OF THE ADVANCED MULTIMEDIA PRODUCT PERCEPTION MODEL BASED ON CONVERGENCE OF FACE-TO-FACE AND SCREEN-TO-SCREEN APPROACHES
Author(s) -
Олександр Пушкар
Publication year - 2018
Publication title -
journal of european economy
Language(s) - English
Resource type - Journals
eISSN - 2519-4089
pISSN - 2519-4070
DOI - 10.35774/jee2018.01.128
Subject(s) - computer science , multimedia , product (mathematics) , analogy , face (sociological concept) , convergence (economics) , process (computing) , new product development , advertising , human–computer interaction , marketing , business , social science , philosophy , linguistics , geometry , mathematics , sociology , economics , economic growth , operating system
The article deals with the approach to developing an advertising multimedia product for the promotion or sale of goods or services. Under the advertising product is an advertising video, an interactive commercial, 3-D advertising, virtual and augmented reality, an online store. Based on the analogy method, a diagram of the process of perceiving the advertising multimedia product by the user is presented. The use of the hybrid approach of customer development for updating the multimedia product and taking into account the virtual values of users is substantiated. Developed scenarios for the development of a multimedia product, depending on the results of achieving the planned goals. The sequence of multimedia product development is proposed based on the convergence of face-to-face and screen-to-screen approaches.