ASSESSMENT OF SUCCESS FACTORS AS A RESULT OF IMPLEMENTATION OF SOCIAL RESPONSIBILITY MANAGEMENT

The subject of the study is methodological recommendation for assessing the consequences of the social responsibility introduction in the economic entities activities. The purpose of the article is a methodology formation for assessing the priority areas of social responsibility measures to achieve the desired success factors and its testing. Our aim was assessment of success factors from the introduction of activities on the basis of social responsibility. To achieve that goal we have identified socially oriented enterprises. The study was conducted on the basis of a survey of executive authorities. Sixty enterprises from twelve regions of Ukraine have been singled out, and their management representatives have become experts in assessing the priority areas of social responsibility management based on external vectors. External vectors such as: responsibility to the community, responsibility for the preservation of the environment and resources, responsibility to state fiscal authorities and the state were considered; responsibility to buyers and customers, responsibility to suppliers and partners. Vectors of social responsibility implementation based on the Sustain Ability matrix have been identified, which lead to the maximum effect for the enterprise. Measures or amounts of social investment in each area of social responsibility will be selected by management, depending on the purpose and capabilities of the enterprise, taking into account their priority. Using the method of analysis of hierarchies, namely the method of pairwise comparisons, success factors that are important for domestic businesses are identified. In particular, experts gave preference to such success factors as: increasing the productivity of the enterprise; cost reduction; the possibility of diversification of markets. Incomes growth and formation of a positive image of the enterprise can also be considered as important factor. Using the results of the research will encourage the management of enterprises to conduct business socially responsibly and use those measures that they believe will have the greatest impact on success.