Open AccessGREEN TOURISM AS A PRIORITY OF THE DIVERSIFICATION OF THE TERRITORIAL DEVELOPMENT OF UKRAINE
Author(s) -
Аліна Сакун,
Tetiana Hakal
Publication year - 2019
Publication title -
ekonomìčnij analìz
Language(s) - English
Resource type - Journals
eISSN - 2219-4649
pISSN - 1993-0259
DOI - 10.35774/econa2019.01.200
Subject(s) - diversification (marketing strategy) , tourism , business , agriculture , rural tourism , rural area , investment (military) , production (economics) , resource (disambiguation) , natural resource economics , tourism geography , economics , marketing , geography , medicine , computer network , archaeology , pathology , politics , political science , law , macroeconomics , computer science
Ukraine is losing its competitiveness to agri-food due to inefficient use of the agricultural sector's resource potential. One of the ways to increase the efficiency of the national economy is to diversify territorial development, where green tourism is one of the priority areasThe purpose of the article is to explore the problems of green tourism as a factor in the diversification of rural development.The article determines that the directions of activity within the limits of the exit from the specialized production in the conditions of rural areas are: processing of agricultural products, rural tourism, trade, consumer services, folk crafts and crafts. These activities are essentially related to agricultural production, contribute to the income of the peasants, improve the quality of life in the countryside. The diversification of the rural economy is accompanied by a synergistic effect. Synergetic effect of new types of production and manifests itself in 4 directions - synergy of sales, operational synergism, investment synergism, management synergism.