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INCREASING THE EFFICIENCY OF EXPENDITURE FOR RESEARCH AND DEVELOPMENT AND DIVERSIFICATION OF THE NATIONAL COMPANY OF TRANSPORT MACHINE BUILDING
Author(s) -
Olha Mnykh,
Iryna Mykhaylivna Davydovych
Publication year - 2017
Publication title -
ekonomìčnij analìz
Language(s) - English
Resource type - Journals
eISSN - 2219-4649
pISSN - 1993-0259
DOI - 10.35774/econa2017.02.172
Subject(s) - diversification (marketing strategy) , industrial organization , business , national economy , economics , economic system , marketing
The urgency of the problem of increasing the cost effectiveness of research and development in the conditions of development of the market innovative economy of Ukraine are proved. The trends of growing costs of research and development, which do not correlate with the dynamics of indicators of realized innovative products in Ukraine, are determined. The characteristic of qualitative changes of external environment of functioning of enterprises of transport machine building is given. It is proved that the loss of traditional markets in a competitive environment has become the main reason for the introduction of enterprise diversification. The lack of systemic real reforms in the economy is an impetus for combining different types of activities that are not related to the basic specialization and technology of the production of the final product. Trends are constructed and an assessment of the consequences of diversification processes is given on the example of the leaders of the transport engineering industry. It is proved that with the strengthening of external and internal threats the issues of the formation of alternative market diversification strategies for enterprises of transport machine-building are relevant.The directions of scientific research, which should be oriented for the purposes of technological diversification of the enterprise in the field of mechanical engineering, are determined.

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