Pamięć w kulturze teraźniejszości

One of the most substantial interdisciplinary topics in the study of contemporary culture is change in social time, which is expressed in the compression of time (and space) and changing relationships between the past, present, and future. Research and analysis situate the present in an exceptional position in contemporary culture, providing us with the term ‘culture of the present.’ At the same time, however, we are dealing with a phenomenon labeled the ‘explosion of memory’—an astounding multidirectional and multifaceted rise in interest in the past. It is therefore worthwhile to investigate the structures and mechanisms of collective memory, as well as how the past is defined in contemporary culture, from the perspective of time as a social and cultural phenomenon. Questions should be asked regarding the mechanisms that unite the dominance of the present in culture with a rising interest in the past. The perspective of social time reveals that the ‘culture of the present,’ the current dominating forms of memory intensification, and the heightened awareness of the past, are influenced by the same or similar factors. These include new media and communication technologies, as well as consumption and popular culture, which change the structure of time, condense the time horizon, alter the manner in which the past is experienced, and modify the mechanisms of collective memory.