Open AccessUSING SOCIAL MEDIA ANALYTICS IN THE BANKING INDUSTRY TO DRIVE BUSINESS ADVANTAGE
Author(s) -
Mohamed A. Ahmed Askar,
Amal Elsayed Aboutabl,
Amr Galal
Publication year - 2022
Publication title -
xi'nan jiaotong daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.308
H-Index - 21
ISSN - 0258-2724
DOI - 10.35741/issn.0258-2724.57.4.36
Subject(s) - social media , business , social media analytics , leverage (statistics) , analytics , marketing , customer engagement , customer retention , customer intelligence , financial services , business analytics , competition (biology) , service (business) , business model , service quality , finance , computer science , business analysis , data science , world wide web , ecology , machine learning , biology