Open AccessConflict Management Model of Organization from Molucca’s Cultural Perspective
Author(s) -
Albertus Fenanlampir
Publication year - 2020
Publication title -
xi'nan jiaotong daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.308
H-Index - 21
ISSN - 0258-2724
DOI - 10.35741/issn.0258-2724.55.4.38
Subject(s) - vietnamese , structural equation modeling , ho chi minh , perspective (graphical) , context (archaeology) , psychology , personality , big five personality traits , consumer ethnocentrism , consumption (sociology) , cosmopolitanism , consumer behaviour , social psychology , empirical research , advertising , marketing , business , sociology , political science , ethnocentrism , computer science , social science , philosophy , artificial intelligence , socioeconomics , law , linguistics , biology , paleontology , epistemology , low income , politics , machine learning
The purpose of this research is to examine the influence of consumer sentiments on purchase intention toward foreign products and to determine which personality traits are responsible for the formation of consumer sentiments. In this study, we employed Structural Equation Modeling to test the research model using data collected from a survey of 400 young Vietnamese consumers in Ho Chi Minh City. The results provide empirical evidence of the positive impact of consumer cosmopolitanism and xenocentrism on consumers’ purchase intention toward foreign products. Furthermore, through this study, we indicated that certain personality traits shape consumer sentiments. Generally speaking, in the context of foreign consumption, there is an enhanced link between personality traits and purchase intention via the mediating role of consumer sentiments. Theoretical and managerial implications are also discussed.