Open AccessDoes the Online Blog Help Consumer’s Wise Choice? - Effects of Authenticity of Blog on Purchasing Decision*
Author(s) -
SangLin Han,
Myounga An
Publication year - 2017
Publication title -
journal of consumer studies
Language(s) - English
Resource type - Journals
eISSN - 2733-9629
pISSN - 1226-282X
DOI - 10.35736/jcs.28.2.3
Subject(s) - purchasing , purchasing decision , advertising , marketing , computer science , business
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