Open AccessThe Impact of Bonus Pack versus Price Discount on the Preference for Virtue and Vice Foods: Effect of Presentation Order versus Effect of Level of Reference Point*
Author(s) -
Se-Hoon Park,
Yong Seok Sohn,
Chaeyeong Kim
Publication year - 2017
Publication title -
journal of consumer studies
Language(s) - English
Resource type - Journals
eISSN - 2733-9629
pISSN - 1226-282X
DOI - 10.35736/jcs.28.2.1
Subject(s) - preference , order (exchange) , point (geometry) , virtue , presentation (obstetrics) , economics , microeconomics , econometrics , advertising , mathematics , business , philosophy , medicine , theology , geometry , finance , radiology
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