Open AccessA Study on the Perceptions of Advertising in Local Newspapers and the Determinants of Execution Intention among Individual Small-Sum Advertisers: With a focus on local newspaper users in Gwangju and Jeolla regions
Author(s) -
이정기,
이화행,
김효은,
Seong Ho Cheong
Publication year - 2016
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2016..43.007
Subject(s) - newspaper , advertising , perception , focus (optics) , business , marketing , psychology , physics , neuroscience , optics