Open AccessThe comparison of HVM(Hierarchical Value Map) about two stages after death of former president Moohyun Roh : Focused on Means-end Chain Theory and Laddering Technique
Author(s) -
EunKyung Kim
Publication year - 2016
Publication title -
journal of political communication
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2016..41.002
Subject(s) - laddering , value (mathematics) , chain (unit) , mathematics , statistics , business , marketing , physics , astronomy
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