Open AccessThe Role of Issue Sponsorship in Agenda Setting Effects of Political Advertising
Author(s) -
Kwonil Park,
Ha Sungtae
Publication year - 2015
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2015..39.001
Subject(s) - politics , advertising , political advertising , political science , business , public relations , marketing , law