Open AccessA Study of Advertisers’ Dissatisfaction Factors about Search Advertising
Author(s) -
Chang Woo Oh
Publication year - 2013
Publication title -
journal of political communication
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2013..29.006
Subject(s) - advertising , search advertising , business , advertising campaign , psychology , online advertising , marketing , computer science , world wide web , the internet
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