Open AccessGender and the image evaluation of party spokesperson’s impact on voters － Based on social comparison theory
Author(s) -
박재훈
Publication year - 2012
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2012..25.003
Subject(s) - image (mathematics) , social psychology , psychology , political science , advertising , computer science , business , artificial intelligence