Open AccessA Study on the Influence of University Marketing Communication Activities to Brand Image : Focusing on the College Cases
Author(s) -
최석현
Publication year - 2011
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2011..21.009
Subject(s) - marketing , marketing communication , brand image , business , advertising , psychology