Open AccessAdvertising Length Effects in Political Advertising on Voters’ Response
Author(s) -
Koanghyub Kim,
Jin-young Tak
Publication year - 2010
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2010..18.001
Subject(s) - advertising , political advertising , politics , native advertising , political science , business , online advertising , computer science , the internet , world wide web , law