Open AccessMedia Effects on Personal Brands and Perceptions on Country Brands and Multicultural Approaches - A Focus on Obama, the president-elect of the United States
Author(s) -
Jongwoo Jun
Publication year - 2010
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2010..16.008
Subject(s) - multiculturalism , perception , focus (optics) , advertising , political science , business , marketing , psychology , law , physics , optics , neuroscience