Open AccessThe Study on Hierarchical Value Map(HVM) of Voters Value-Oriented about Politician - Focused on Means-End Chain Theory and Laddering
Author(s) -
EunKyung Kim,
Gee-In Song
Publication year - 2009
Publication title -
journal of political communication
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2009..15.002
Subject(s) - laddering , value (mathematics) , chain (unit) , computer science , mathematics , business , marketing , statistics , physics , astronomy
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom