Open AccessPolitical Advertising in the Election of the Mayor of Seoul: Content Analysis and Political Marketing Approach
Author(s) -
최용주,
유종필
Publication year - 2008
Publication title -
jeongchi keomyu'ni ke'isyeon yeon'gu/jeongchi keomyunikeisyeon yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2092-0415
pISSN - 1738-5407
DOI - 10.35731/kpca.2008..10.007
Subject(s) - political advertising , politics , advertising , content analysis , political science , political communication , content (measure theory) , marketing , business , sociology , social science , law , mathematical analysis , mathematics