Open AccessSWOT ANALYSIS TO DETERMINE A COMPANY'S STRATEGY IN THE STATE OF THE COVID-19 PLAGUE IN XYZ COMPANY
Author(s) -
Safa’at,
Nuzulul Fatimah,
Muhammad Ali Ahmad
Publication year - 2021
Publication title -
journal of islamic economic perspectives
Language(s) - English
Resource type - Journals
ISSN - 2715-0445
DOI - 10.35719/jiep.v3i2.44
Subject(s) - swot analysis , covid-19 , business , interview , plague (disease) , state owned , operations management , marketing , business administration , process management , engineering , infectious disease (medical specialty) , economics , political science , geography , virology , medicine , disease , archaeology , pathology , outbreak , law , market economy
PT. XYZ is a company engaged in the field of readymix concrete. This study aims to determine the company's strategy in a covid-19 epidemic state, it is hoped that the company will be able to deal with it well. The method used is by interviewing employees in accordance with their fields and collecting the necessary documents, from the data are evaluated and then the strategy is prepared. From the results of the study concluded that with the SWOT analysis the company's position is located in quadrant 4.