Naming Performativity on Twitter

This article examines naming as a discursive performance deployed by antiracist feminists in Brazil. I analyze tweets referencing the names of three Black Brazilian women intellectuals: Marielle Franco, Lélia González and Djamila Ribeiro, seeking to unearth the way in which their names help to build counterpublic spaces of resistance involving notions of citizenship, belonging and democracy. Using platform studies and Critical Technocultural Discourse Analysis as a theoretical frame, I perform different operations of computational textual analysis to map most frequent users referenced and hashtags used, as well as most relevant topics. I conclude that naming grants a powerful role in building counterpublics’ identities, helping to constitute alternative intellectual traditions in Brazil. Linking a social media post with a name to a collective mobilization serves to establish and maintain cultural identity, combining ephemerality with a continuing legacy.