Open AccessAnalisis Loyalitas Konsumen Ritel Berbasis Swalayan pada Lab Bisnis
Author(s) -
Ii Halilah,
Ivon Sandya Sari Putri
Publication year - 2017
Publication title -
jurnal riset bisnis dan investasi/jurnal riset bisnis dan investasi
Language(s) - English
Resource type - Journals
eISSN - 2684-706X
pISSN - 2460-8211
DOI - 10.35697/jrbi.v2i3.89
Subject(s) - business , loyalty business model , competitor analysis , business administration , loyalty , advertising , marketing , service quality , service (business)
The “Lab Bisnis”, which is a Business Administration Dept’s laboratory, is a kind of convenience store. The daily transactions which influence the profit of the store are very low compared with other competitors. This condition might happen because of the low level of customer loyalty. This study found that the customer loyalty factor of Lab Bisnis is high in repeat buying & referrals factors. However, as for the retention behavior, it should be increased by the management. The study can make a module to arrange the loyalty strategy program in next future.