Open AccessPassive Consequences of Brand Hate: The Mediating Role of Brand Avoidance
Author(s) -
Cid Gonçalves Filho,
Ennius Marcus Moreira,
Flávia Braga Chinelato,
Marcos Ferreira Santos
Publication year - 2022
Publication title -
multidisciplinary business review
Language(s) - English
Resource type - Journals
eISSN - 0718-400X
pISSN - 0718-3992
DOI - 10.35692/07183992.15.1.8
Subject(s) - brand equity , advertising , nomological network , brand awareness , brand management , business , psychology , marketing , service (business)