Open AccessExploring the impact of customer awareness on customer engagement in E-commerce: Moderating effect of customer age and gender
Author(s) -
S.L. Sempe,
Matsidiso Nehemia Naong
Publication year - 2021
Publication title -
journal of contemporary management
Language(s) - English
Resource type - Journals
ISSN - 1815-7440
DOI - 10.35683/jcm20136.127
Subject(s) - customer engagement , business , customer advocacy , customer retention , marketing , customer equity , customer intelligence , e commerce , customer to customer , computer science , service quality , service (business) , world wide web , social media
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom