Open AccessCONNOTATION FACTOR MODEL OF HEALTH AND WELLNESS TOURISM AND ENTERPRISE DEVELOPMENT PATH: GROUNDED THEORETICAL RESEARCH BASED ON CONSUMER PERSPECTIVE
Author(s) -
Kun Yang
Publication year - 2021
Publication title -
the euraseans : journal on global socio-economic dynamics
Language(s) - English
Resource type - Journals
ISSN - 2539-5645
DOI - 10.35678/2539-5645.31.2021.66-77
Subject(s) - connotation , tourism , perspective (graphical) , grounded theory , pleasure , perception , psychology , sociology , qualitative research , marketing , business , computer science , political science , social science , artificial intelligence , philosophy , linguistics , neuroscience , law
In this paper the connotation factors of health & wellness tourism in China are systematically explored, based on the grounded theoretical methods and from the perspective of consumers. Then, the connotation factor model is constructed. The model reveals that the connotation of health & wellness tourism consists of objective environmental factors and subjective perception factors. Objective environmental factors include four main categories: good living conditions, medical and health conditions, ecological climate environment and harmonious humanistic social environment, while the subjective perception factors include two main categories — spiritual pleasure and humanized service. This study provides targeted implementation paths for health & wellness tourism enterprises in part of formulating scientifically grounded development plans and strategies.