Open AccessNETFLIX: A CASE STUDY ON INTERNATIONAL BUSINESS STRATEGY DEVELOPMENT
Author(s) -
Irina Onyusheva,
Ann Sullivan Baker
Publication year - 2021
Publication title -
the euraseans : journal on global socio-economic dynamics
Language(s) - English
Resource type - Journals
ISSN - 2539-5645
DOI - 10.35678/2539-5645.31.2021.40-52
Subject(s) - swot analysis , business , context (archaeology) , identification (biology) , risk management , business risks , position (finance) , control (management) , key (lock) , strategic management , marketing , risk analysis (engineering) , computer science , finance , computer security , paleontology , botany , artificial intelligence , biology
This paper aims to discover Netflix, Inc., as a successful global organization exploring the possible motives for international engagements. Key aspects in the development of Netflix’s international business strategy are considered, particularly focusing on its entry modes into various markets and its features of online streaming services. The given research reflects on the current market industry situation. The authors are studying the case of Netflix in the context of its developing international business strategy. In terms of research methods, we have implemented SWOT, PESTEL, causes and consequences analysis, and also expert assessment.
Risk identification, risk assessment and risk management analysis have been incorporated to detect significant business environmental factors for the company in question. On the basis of risk management methods, we have also considered possible risk management and control strategies along with the author’s own recommendations on how to maintain the company’s position as the global leading online streaming brand at the international market.