Open AccessCOMPETITIVE ADVANTAGES AND COMPANY’S PERFORMANCE: ANALYZING THE RELATIONSHIP
Author(s) -
Pisit Potjanajaruwit
Publication year - 2018
Publication title -
the euraseans : journal on global socio-economic dynamics
Language(s) - English
Resource type - Journals
ISSN - 2539-5645
DOI - 10.35678/2539-5645.3(10).2018.13-19
Subject(s) - competitive advantage , structural equation modeling , industrial organization , business , marketing , positive relationship , econometrics , economics , psychology , mathematics , statistics , social psychology
This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.34; interorganizational collaboration (IOCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.22; and competitive advantage (CPAD) had a positive direct influence on startup firm performance (STUFP) with the effect size of 0.22, at the significance level of 0.01.