Open AccessFACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM
Author(s) -
Binh Tran Duy,
Tran Huu Ai
Publication year - 2019
Publication title -
the euraseans : journal on global socio-economic dynamics
Language(s) - English
Resource type - Journals
ISSN - 2539-5645
DOI - 10.35678/2539-5645.1(14).2019.61-74
Subject(s) - value (mathematics) , marketing , diversity (politics) , sample (material) , business , perception , service (business) , variety (cybernetics) , conversation , quality (philosophy) , mobile service , service quality , psychology , computer science , sociology , anthropology , philosophy , chemistry , communication , epistemology , chromatography , machine learning , neuroscience , artificial intelligence
4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand the interaction of factors involved in the adoption of this technology. Previous studies have shown that such variables as convenience, efficient service quality and variety of services, perceived value and price are important factors in the course of 4G technology adoption. In this study, the authors examine the impact of these factors on own sample of the 4G service users. Our research results demonstrate that: 1) price, convenience and varied services are important predictors of value perception; 2) there is a relationship between diversity of services and the sense of value mediated by convenience and 3) perceived value has a strong relationship with the intention to buy.