DRIVERS OF DIGITAL TRANSFORMATION IN APPROACHES TO MODERN TEACHING OF STUDENTS

The problem statement is connected with the paradoxical nature of modern academic reflection regarding the prospects not only for the development, but also for the survival of universities. Adherents of the alarmist approach justify the strengthening of the trend of academic capitalism, which represents a landslide increasing commercialization of all types of university activities, with a reduction in socio-humanitarian areas and the transition to an entrepreneurial post-academic university culture. Accordingly, the classical format of the university is declared to be dying, and the values of traditional academic culture are blurred and even ruined. Clarification and correction of concepts were required due to the fact, that digitalization is often considered as a process, and digital transformation is considered as the completion of the path of strategic and operational transformations that ensure competitiveness in the modern world. The authors insist that digital transformation is also procedural, so it would be more correct to designate the essence of these changes in modern higher education as an institutional purposeful transition to the latest technologies that provide opportunities for a variety of formats and personalization of the educational process. Clarification and expansion of the main drivers of digital transformation in modern higher education, in turn, indicate that the process of digital transformation, presenting intermediate results of achieving goals, will also remain open. The article presents an analysis of digital transformation in the practices of interaction between teachers and students, with an emphasis on the fact that the main goal of the teacher is his creative support, and the main goal of the student is the transition from the necessary development of modern specifics of the profession to the formation of a broader personal resource potential in the conditions of rapidly increasing changes. It is also important that digital transformation requires not only the consolidation of educational needs and skills during the life of university graduates, but also, first of all, their teachers. The authors note the discursiveness of the problem of the advantages and negatives of the digital educational environment, arguing that the understanding of modern students is focused on the need to implement early and systemic transformational changes in teaching and learning in the new digital landscape. The article concludes with updated conclusions and clarifies operational actions that contribute to achieving the goals of the transition to digital universities.