MANAGEMENT OF STAFF MOTIVATION AT A TRADE ENTERPRISE

The main characteristics of the structure of motivation of employees of a trade organization are revealed. Difficulties of maintaining high motivation of lower-level workers are outlined. The influence of working conditions is considered, in particular, such a factor as the need for constant interaction with clients in the "person-to-person" system. The approaches developed both within the framework of the sociological paradigm and within the framework of an interdisciplinary approach are presented as a theoretical basis. Labor motivation is considered as the most important factor in a person's activity in an organization, ensuring the proper level of his interest and efforts, a guarantor of the stability of these actions. The authors substantiate the urgency of expanding the methods of non-material incentives as secondary, but important for regulating the activities of employees. The importance of an integrated approach to building a personnel motivation system is indicated. The results of an empirical study of the social and labor attitudes of employees of a trade organization are presented. Employees are primarily focused on high wages and professional and career growth. At the same time, the conditions of work are important, starting with a favorable psychological climate in the team and finishing with material and technical support. Measures of additional incentives within the framework of the “social package”, such as, for example, medical insurance, gym membership, are not in great demand. There is a relatively low level of loyalty to the organization. In general, the instrumental type of labor installation dominates. The development of a system of labor incentives in an organization presupposes a number of organizational-informational, organizational-managerial and regulatory measures.