Open AccessTYPOLOGICAL AND STRUCTURAL CHARACTERISTICS OF ERGONYMS WITH ANTROPONYMIC ELEMENT (case study of the names of trade and service enterprises of Izhevsk)
Author(s) -
V.V. Detinkina,
Yu.V. x Yu.V. Zheleznova,
I.Yu. Rusanova
Publication year - 2021
Publication title -
vestnik udmurtskogo universiteta. istoriâ i filologiâ
Language(s) - English
Resource type - Journals
eISSN - 2413-2454
pISSN - 2412-9534
DOI - 10.35634/2412-9534-2021-31-5-971-977
Subject(s) - punctuation , element (criminal law) , interpretation (philosophy) , service (business) , linguistics , computer science , diversity (politics) , business , marketing , artificial intelligence , political science , law , philosophy
The high density of ergonyms in the urban onomasticon, as well as their social orientation, has contributed to the constant scientific interest in these linguistic units. The article presents the results of studying ergonyms with an anthroponymic element of commercial enterprises and service companies located in the city of Izhevsk. The authors analyze the typological characteristics of ergonyms, their structural features. The problems of compatibility between business name and company sector is under consideration as well. When selecting material for research, the method of continuous sampling was used. The main method used to study is the method of scientific description, which involves direct observation, systematization, classification and interpretation. Based on the results of the description of the constituents of the four groups, a conclusion is made about the high typological variation of units and their structural diversity. Graphic ways to display a business name are characterized by the use of the Cyrillic and Latin alphabets including letters, punctuation marks and different symbols.