Open AccessCONTEMPORARY GERMAN VACANCY ADVERTISEMENTS AS A POLYCODE TEXT
Author(s) -
N.V. Kozhanova
Publication year - 2020
Publication title -
vestnik udmurtskogo universiteta. istoriâ i filologiâ
Language(s) - English
Resource type - Journals
eISSN - 2413-2454
pISSN - 2412-9534
DOI - 10.35634/2412-9534-2020-30-2-258-263
Subject(s) - german , opposition (politics) , vacancy defect , semiotics , linguistics , context (archaeology) , english language , advertising , history , sociology , psychology , political science , philosophy , business , law , politics , physics , condensed matter physics , archaeology
The article considers the peculiarities of the modern German vacancy advertisement in the context of opposition of monocode and polycode texts. The author pays special attention to the fact of belonging of such texts to two semiotic systems (the German and the English language) that may be viewed as the basic verbal constituents of the vacancy advertisement joined in a whole by the common objective typical of this type of texts. The author analyzes English inclusions in German vacancy advertisement texts that reflect ethnical specific information referring to English picture of the world. The article points out the issue of correlation between English and German language pictures of the world remains debatable The results of the analysis allows to make the conclusion that the increasing number of such vacancy advertisements is an evidence of significant changes characteristic of all levels of communicative practice.