Open AccessEFFECTS OF BRAND PERSONALITY DIMENSIONS AND SELF-CONGRUITY ON REVISIT INTENTION: A STRUCTURAL EQUATION MODELING APPROACH
Author(s) -
Shaohua Yang,
Salmi Mohd Isa,
T. Ramayah,
Nik Nur Azhani Anuar,
Ramona Blanes
Publication year - 2022
Publication title -
journal of tourism, hospitality and environment management
Language(s) - English
Resource type - Journals
ISSN - 0128-178X
DOI - 10.35631/jthem.729001
Subject(s) - structural equation modeling , sophistication , personality , psychology , sincerity , tourism , social psychology , extant taxon , big five personality traits , construct (python library) , competence (human resources) , advertising , sociology , business , political science , mathematics , social science , statistics , evolutionary biology , computer science , law , biology , programming language