Open AccessCHARACTER DEVELOPMENT STRATEGIES AMONG INDIGENOUS PEOPLE IN MALAYSIA
Author(s) -
Muhamad Jasri Ishak
Publication year - 2021
Publication title -
journal of tourism, hospitality and environment management
Language(s) - English
Resource type - Journals
ISSN - 0128-178X
DOI - 10.35631/jthem.625003
Subject(s) - indigenous , character (mathematics) , character development , government (linguistics) , local government , economic growth , sociology , public relations , political science , public administration , economics , ecology , linguistics , philosophy , mathematics , geometry , biology
The indigenous people (orang asli) in Malaysia are one of the Bumiputera groups that are left behind in the development of the country. Various efforts and allocations from government and non-government have been channelled to them, yet orang asli are still unable to stand on their own. This study describes the attitudes and characters that exist in indigenous communities and proposes strategies to develop character so that all development programs designed can lead to success. This study uses a qualitative method through descriptive document analysis. The results of this study show that the negative character of orang asli can be overcome by triggering self-efficacy in themselves. Their character development strategies need to start from education at the school level. Orang asli who are successful in their life must act as role models and participate in every program to be implemented. In addition, the strategy should also involve family and chief of village as a motivator towards good character. This study can contribute to the foundation in implementing orang asli development programs in Malaysia.