Open AccessTHE PROPOSITION OF CONSUMER SELF-CARE CONATION UNDER THE BACKDROP OF COVID-19
Author(s) -
Soon Chow Lim
Publication year - 2021
Publication title -
journal of tourism, hospitality and environment management
Language(s) - English
Resource type - Journals
ISSN - 0128-178X
DOI - 10.35631/jthem.623005
Subject(s) - proposition , covid-19 , snowball sampling , psychology , pandemic , scale (ratio) , business , marketing , social psychology , medicine , philosophy , physics , disease , epistemology , pathology , virology , quantum mechanics , outbreak , infectious disease (medical specialty)
The impact of COVID-19 on consumers' purchase behaviour is relatively new in the purchase decision body of knowledge. This study aims to postulate a research proposition that looks into consumers' fear and purchase conation during the pandemic crisis. This study leveraged a small-scale preliminary study through a snowball self-administrative survey to serve as an initial inquiry to understand the perceived COVID-19 relevant information that affects the Malaysian consumers' affective state and Vitamin C's purchase the COVID-19 crisis. A brief discovery informed that the respondents were emotionally influenced by COVID-19 relevant information on social media and its incredible impact on affective reaction and motivation to practice self-care.