Open AccessSMARTPHONE APPLICATION DEVELOPMENT FOR FOOD BLOGGERS: A CASE STUDY IN BANGKOK
Author(s) -
Pittaya Kanithabutra,
Patthama Hengtragul,
Thongchai Surinwarangkoon,
Vinh Truong Hoang
Publication year - 2020
Publication title -
journal of information system and technology management
Language(s) - English
Resource type - Journals
ISSN - 0128-1666
DOI - 10.35631/jistm.519007
Subject(s) - upload , ranking (information retrieval) , computer science , process (computing) , simple random sample , world wide web , multimedia , information retrieval , population , operating system , demography , sociology
The objective of this research was to 1) study and develop a smartphone application for food bloggers, and 2) evaluate the result of using the application regarding the benefits of usage. This is mixed-method research and development. The application development processes composed of the study of user requirements, application design, application development, application testing, improvement, and evaluation. In the study of the user requirement process, data were collected from research samples by questionnaires. 400 research samples were selected from Thai people in the Bangkok area by a simple random sampling method. Data were analyzed in terms of frequency, percentage, mean, and standard deviation. Moreover, researchers also conducted interviews in order to collect qualitative data from 2 food bloggers in Bangkok about the requirements and relevant information about food blog application. After that, the smartphone application for food bloggers was designed, developed, tested, improved, and evaluated. Research results were as the followings. In terms of application users, the relevant activities composed of user registration, food contents uploading and presentations, comments, and evaluations. The application provided food details information, such as food menus, ingredients, cooking process, etc. in terms of texts, pictures, and videos. Food information was classified in terms of food types, nature of food culture by countries, and popular food ranking. Comment page show details about user comments with comments about posts. The application focused on colorful, beautiful, pleasant to use, which was appropriate for those who like to present food and let others know about restaurants and food in various stores. The developed smartphone application provided a social media channel. Users can register and log in through the application in order to submit their work by posting a message, pictures, and details about food information that they want to offer. Bloggers can edit posts made by themselves easily. Visitors can follow food bloggers which they are interested in. However, the researcher had suggestions as follows: 1) the food blog owner should provide more foreign languages, such as English, Chinese, Japanese for users in order to promote Thai food tourism, 2) some famous food bloggers should be invited to write some interesting content in order to promote application marketing, 3)interesting cooking lesson should be provided to visitors, 4) food contents must be active regularly, 5) the application sponsors must be arranged as well, and 6) food block owner have to set good rules and regulations for food blockers and visitors clearly.