Open AccessONLINE TRUST DEVELOPMENT IN ONLINE SHOPPING
Author(s) -
Fatin Farhana Kamis,
Wan Farha Wan Zulkiffli
Publication year - 2020
Publication title -
journal of information system and technology management
Language(s) - English
Resource type - Journals
ISSN - 0128-1666
DOI - 10.35631/jistm.518003
Subject(s) - reputation , quality (philosophy) , online business , test (biology) , service (business) , internet privacy , business , marketing , advertising , computer science , the internet , world wide web , political science , paleontology , philosophy , epistemology , law , biology
Emerging technologies have helped everyone get through their daily tasks and become easier. however, it is still a concern for many people to use technology because they do not know how to trust someone in helping to solve something. In many previous types of research, the focus has been found in the relationship between consumer trust and its antecedents. This article examines the factor that can develop trust among consumers in online shopping. There are 6 factors that are used to test online trust development: reputation, risk, website quality, service quality, business size, and the reference group. The methodology for the study is quantitative and the questionnaire will be distributed through an online survey in line with the ongoing research related to the online. This will be more targeted to online users especially the younger generation who are more likely to use technology.