Open AccessTHE INFLUENCE OF PARTY BRAND EQUITY ON ATTITUDE OF THE YOUNG GENERATION
Author(s) -
Labuda Mad-A-Dam,
Syamsyul Anuar Ismail
Publication year - 2022
Publication title -
international journal of politics, public policy and social works
Language(s) - English
Resource type - Journals
ISSN - 2637-0980
DOI - 10.35631/ijppsw.412001
Subject(s) - brand equity , loyalty , advertising , brand loyalty , business , politics , marketing , voting , equity (law) , political science , psychology , public relations , law