Open AccessPERCEPTIONS OF A BRAND’S SOCIAL MEDIA MARKETING ON CONSUMERS LOYALTY
Author(s) -
Sarah Sabir Ahmad,
Azfahanee Zakaria,
Mhd Azmin Mat Seman
Publication year - 2022
Publication title -
international journal of law, government and communication
Language(s) - English
Resource type - Journals
ISSN - 0128-1763
DOI - 10.35631/ijlgc.728021
Subject(s) - marketing , business , loyalty business model , advertising , customer retention , customer delight , customer advocacy , relationship marketing , brand loyalty , social media , outreach , customer to customer , customer equity , population , marketing management , service quality , service (business) , computer science , economics , sociology , demography , world wide web , economic growth