Open AccessTHE IMPACT OF CUSTOMER BUYING BEHAVIOR TOWARDS SMALL AND MEDIUM ENTERPRISES (SMEs) PERCEPTION DURING PANDEMIC (COVID-19) IN JOHOR
Author(s) -
Mohamad Faiz Zainudin,
Sabrinah Adam,
Nursyazwani Mohd Fuzi
Publication year - 2021
Publication title -
advanced international journal of business, entrepreneurship and smes
Language(s) - English
Resource type - Journals
ISSN - 2682-8545
DOI - 10.35631/aijbes.39001
Subject(s) - pandemic , business , perception , marketing , covid-19 , conceptual framework , ibm , conceptual model , variables , panic , variable (mathematics) , psychology , sociology , social science , philosophy , materials science , pathology , computer science , epistemology , machine learning , medicine , disease , neuroscience , infectious disease (medical specialty) , nanotechnology , mathematics , psychiatry , mathematical analysis , anxiety
The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavior) as an independent variable and Small and Medium Enterprises (SMEs) perception during Pandemic Covid-19 as the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on Johor SMEs firms. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between herd mentality, panic buying, and the role of the media have significant relationship toward SMEs enterprises during Pandemic Covid-19 in Johor.