Open AccessFACTORS THAT AFFECT THE USAGE OF E-WALLET AMONG YOUTH: A STUDY AT A PUBLIC INSTITUTION OF HIGHER LEARNING IN SOUTH SARAWAK
Author(s) -
Hartyni Mastor
Publication year - 2021
Publication title -
advanced international journal of business, entrepreneurship and smes
Language(s) - English
Resource type - Journals
ISSN - 2682-8545
DOI - 10.35631/aijbes.37004
Subject(s) - affect (linguistics) , business , purchasing , marketing , phone , institution , public institution , database transaction , social media , advertising , psychology , sociology , political science , computer science , social science , linguistics , philosophy , communication , law , programming language
The advancement of finance technology in global marketing has given a big impact on the business ecosystem in this day of age. In the year 2003, around 25 million cell phone users had used their mobile devices to make purchases. However, the usage of e-Wallet still has not gained much interest by Malaysians during the business. In the first term of 2020, the world was hit by the Covid-19 pandemic that had changed the scenario of the global business ecosystem. The usage of e-Wallet has been the medium of the transaction when purchasing items for society since the start of the outbreak. The usage of e-Wallet is very popular among youth. Hence, a study has been conducted at a public institution of higher learning in south Sarawak to find out the factors that affect the usage of e-wallet among youth. The variables of this study are speed, security, social influence, and convenience. In total, 169 youth in the age range of 20-22 years old had participated in this study that was conducted online. The correlation has been analysed using Statistical Package for Social Science (SPSS) and Data Analysis for Excel. The finding shows that there is a significant relationship between all factors tested with the use of e-wallet. Overall, e-Wallet usage is moderate among youth.