Open AccessAN ANALYSIS OF FACTORS THAT CAUSES THE POOR RETENTION IN JAIDON MOTOR SDN BHD
Author(s) -
Syafiqah Hanani Mastor,
Sabrinah Adam,
Beni Widarman Yus Kelana
Publication year - 2020
Publication title -
advanced international journal of business, entrepreneurship and smes
Language(s) - English
Resource type - Journals
ISSN - 2682-8545
DOI - 10.35631/aijbes.24002
Subject(s) - nonprobability sampling , population , psychological intervention , qualitative research , business , action plan , compensation (psychology) , psychology , environmental health , medicine , management , social psychology , economics , social science , psychiatry , sociology
The purpose of this action research is to analyze factors that influenced the poor retention of employees in Jaidon Motor Sdn Bhd and recommend as well as implement the best interventions and transformation plan for the issue facing by Jaidon Motor Sdn Bhd. The significance of this research is to increase employee retention and to retain their customer. The methodology used in this study is a mixed-method approach by using a qualitative method followed by a quantitative method. The population of this study consist of all employee of Jaidon Motors Sdn Bhd and the sampling technique is a purposive sampling of 36 participants. Due to the small population, the qualitative method will involve only one participant. The expected findings of factors that influence the poor retention in Jaidon Motor Sdn Bhd will be motivation, employee engagement, compensation, and benefits factor. Hence the suggestion for an intervention plan to revise and add new retention policy of Jaidon Motor Sdn Bhd.