Open AccessINVOLVEMENT OF UKM STUDENTS IN ONLINE BUSINESS
Author(s) -
Nur Faizzah Mat Isa,
Noraishah Buang,
Shahlan Surat
Publication year - 2021
Publication title -
advanced international journal of business, entrepreneurship and smes
Language(s) - English
Resource type - Journals
ISSN - 2682-8545
DOI - 10.35631/310002
Subject(s) - online business , descriptive statistics , the internet , psychology , pearson product moment correlation coefficient , positive correlation , variables , positive relationship , mathematics education , medical education , computer science , statistics , social psychology , mathematics , world wide web , medicine
Online business has sparked an incredible phenomenon among the current generation, including among college students. This study was conducted to identify the factors that contribute to the involvement of UKM students at the Bangi Campus in running an online business. A total of 160 respondents were selected among UKM students at the Bangi Campus. The objective of the study was to determine the relationship between skills factors, internet convenience factors and time management factors on student involvement in online business. Data obtained through survey forms were analyzed by conducting descriptive analysis and Pearson Correlation. The results of Pearson Correlation analysis showed that there was a significant relationship between the three independent variables namely skills factor, internet convenience factor and time management factor with the dependent variable which is student involvement in online business.