Open AccessLingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja
Author(s) -
Brahma Wahyu Kurniawan
Publication year - 2018
Publication title -
akuntansi bisnis dan manajemen/abm. akuntansi bisnis and manajemen
Language(s) - English
Resource type - Journals
eISSN - 2685-3965
pISSN - 0854-4190
DOI - 10.35606/jabm.v25i1.343
Subject(s) - value (mathematics) , business , advertising , consumer satisfaction , atmosphere (unit) , customer satisfaction , marketing , mathematics , geography , statistics , meteorology
The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.